Soho House Milan: A New Chapter in the City's Creative Scene
The iconic Soho House brand is set to make its mark in Milan, Italy, with the transformation of the former Cinema Arti into a six-level members' club. This highly anticipated project, scheduled to open in 2028, will bring a unique blend of luxury, creativity, and community to one of the country's most vibrant cities.
A Historical Building, A Modern Purpose
The building, originally designed by Italian architect Mario Cereghini in the 1930s, has a rich history. It was constructed between 1934 and 1935, showcasing a stunning fusion of rationalist architecture and Italian craftsmanship. The complex features reinforced concrete, brick, marble columns, and nautical-style portholes, all contributing to its unique character. After a period as a cinema and an Olympic boxing gym, the building now takes on a new life as a Soho House, preserving its historical significance while adapting to modern needs.
A Six-Level Club Experience
Soho House Milan will offer a comprehensive members-only experience across six floors. The club will provide over 50 bedrooms, dedicated working and socializing areas, wellness facilities, and a fully equipped gym. One of the highlights will be the panoramic rooftop terrace, complete with a swimming pool, offering breathtaking views of the Milanese skyline.
Interiors and Design
The interiors will embody the brand's signature informal, residential style while reflecting the spirit of Milan. Furniture and accessories from the Soho Home collection will be seamlessly integrated, creating a harmonious blend of international design and local influences. The use of locally sourced materials and culinary offerings will further connect the club with the city's culture, ensuring a truly immersive experience for members.
Engaging with the Community
As construction progresses, Soho House continues its commitment to the city through its Cities Without Houses program. This initiative allows creatives from cities without a permanent Soho House to access the brand's global network. Members can participate in locally organized events, cultural programs, and private dinners, fostering a sense of community and connection.
A Cultural Hub in the Making
The renovation will pay homage to the building's Rationalist heritage while incorporating Italian craftsmanship. An art collection featuring works by artists with connections to Milan will further solidify the club's place in the city's creative ecosystem. This project is expected to become a cultural hub, attracting creatives and design enthusiasts from around the world.
Conclusion: A New Era for Milan's Creative Scene
Soho House Milan promises to be a game-changer for the city's creative and design landscape. By blending historical architecture with modern amenities, the club will offer a unique experience that caters to the international and local communities alike. As the project nears completion, the anticipation builds for a new era of luxury, creativity, and social engagement in Milan.
